What is middleware?
If software runs on devices, and hardware is tech you can touch, what is “middleware”?
Middleware has been described as ‘glue‘, helping to stick different pieces software together.
We like to think of middleware as tech that helps independently managed systems ‘talk to each other’ more easily.
In our case, Syncaroo helps move nuanced workspace data between the systems and teams that help flex space operators boost their reach and revenues.
A difference in design.
Designing & developing middleware is interesting. Whilst many types of software are designed to keep users clicking, engaging and coming back as often as possible, middleware is quite different.
Middleware should always be designed to be as quick to setup, easy to check in with, and never require constant attention to ensure that things are running smoothly.
In short, middleware should just get stuff done, and if done right… feel a little bit like magic.
Making the most of middleware.
Middleware, as the name suggests, usually sits between more than 1 different systems.
This means that it’s only really useful when more than one system is connected.
But that also means that middleware can also become more powerful for your organization, each time you connect a new system to it.
Middleware built specifically for flex commercial real estate.
The data (or information) that flex workspaces need to move between all the software, hardware and external service providers in their Ops Stack is often, very nuanced or industry-specific.
By that we mean that data regarding your inventory should contain information that is very specific to the promotion and filling of flexible workspaces. Examples include the type of resources (eg hot-desks, private desks, suites, meeting rooms, etc) and what amenities are available as extras or included in pricing.
Booking, sale and reservation data should also contain their own sets of additional information, often referred to as meta data. For a long time, it was “good enough” just to be able to see whether a resource was booked or not, usually via some kind of shared calendar.
With business intelligence tools improving rapidly, and bookings being generated via a growing number or platforms, apps and partners simultaneously, having great meta data (like who booked what, for when, via where and the status of their payment) can drastically improve the productivity of your front-desk, sales, ops, marketing, accounting and even cleaning teams.
Syncaroo is built from the ground up to sync workspace-specific data and meta data between a growing number of tools and teams. This means that connected systems get data-rich syncs, and that this data is increasingly enriched as more systems are connected.
Here’s a simplified example of how Syncaroo can be leveraged to automate the workflows that boost reach & revenues:
One-line summary.
Middleware helps connects systems so they can stay in-sync, and Syncaroo is middleware that connects systems to help automate how you run & fill flex workspaces.
Ready to level up with powerful flex-space middleware?
Syncaroo is currently in private beta, and is operating a waitlist, giving workspace operators access to the technology as quickly as possible.
You can request beta access here.
If you’d really like to get in quicker, ping us a message to chat about getting Q-jumps for your space.
