The results are in.
We invited flex space operators from around the world to share the percentages of where their converting leads came from so far this year.
We then crunched the numbers, turned them into graphs, and compared them to the last lead-gen survey we ran in Q1 2021.
Let’s take a look.
Based on trends we’re seeing around strategically acquiring and routing more flex space demand in 2022, we added new categories to start tracking the percentage of converting leads generated via Press (PR), Virtual Office platforms, Sponsorships or Partnerships, and Remote Workspace apps.
Alliances were dropped from the survey as conversions would almost always happen via operators’ websites in these cases. Leads generated via paid ads or social were also included within the ‘direct via website’ category this year.
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Comparison between early '21 and late '22.
First, let’s take a look at the dips.
Whilst the percentage of converting leads generated via websites and referrals did come down, this does not necessarily reflect an actual dip in volume from these sources but could actually highlight a bump in other sources.
From everything we’re hearing and seeing, lead and demand volume is actually up across the board, so it definitely seems to be a case of “a much larger pie” being driven by more demand and lead sources.
Even with the slight dips in overall share, these two direct lead-generators still make up a collective 80% of all converting leads.
Now for the growing sources.
The percentage of converting leads that came from aggregators or booking apps went up around 7x, and human brokers sent about 6x more converting customers compared to Q1, 2021.
Other sources (in 2022: Press / Publications, Virtual Office platforms, Sponsorships / Partnerships, Remote Workspace apps) also drove 1.86x more converting leads when compared to the ‘sponsorship’ and unspecified ‘other’ categories from 2021.
Whilst these indirect sources only provide around 19% of all converting leads, they seem to have grown steadily over the last 7 quarters, up from just 5.3% back in Q1 2021.
Methodology & Sources
This year the data was crowdsourced by operators running 51 flex workspace locations across the US, the Netherlands, Canada, New Zealand, Argentina, and Germany.
45.1% of the locations submitted their stats pulled from tracking data, whilst 54.9% submitted guesstimates.
Why is a data synchronicity company doing surveys?
At Syncaroo, we believe in the ever-growing superpower that your data can become.
Surveys like this give our customers, partners, stakeholders and market observers a peek into what’s changing within the industry.
But where we really shine is in helping businesses like yours build continuous operational and competitive advantages by efficiently and securely syncing data between all your different systems, teams, and workflows.
Interested in turning your flex space data into a superpower?